Often, the cultural assumption is that energy companies are on the wrong side of progress. In truth, energy and human progress are intimately linked.
Everything we do takes energy. Even looking for and developing new sources of energy. So rather than defending against anti-oil logic, we shifted the
conversation and showcased how energy is a positive force for human industry. Not only was the DOERS campaign Chevron’s first digitally-centric campaign,
it quickly and successfully gained traction with energy-influencers and policy-makers in Washington, D.C. and California, the campaign’s ultimate goal.
ROLE: Creative Director, Copywriter, Art Director
