United wanted to promote their collaboration with Star Wars IX: The Rise of Skywalker through traditional and innovative ways. The airline tapped into the cross-generational appeal of the movie series and promoted its services by playing up the “Star Wars” alliance. The campaign, like the movie, was a blockbuster.
ROLE: Creative Director, Copywriter, Art Director.
THE PLANE
United introduced a special 737 to its fleet. The aircraft's tail featured a light side lightsaber on one side, and a dark side saber on the other. The headrests were upholstered with the emblems of both the Resistance and the First Order. X-wings and TIE fighters adorned the airplane's exterior.
THE MAIDEN VOYAGE
While not everyone had the chance to fly on United’s Star Wars plane, anyone could track it via FlightAware. For the first time, enthusiasts were able to track flights on both desktop and mobile by entering the plane's tail number. The plane appeared on flight tracking maps as an X-Wing starship that we designed.
THE FLIGHT TRACKER
Web banners lead the way to the Flight Tracker.
IN-AIRPORT AND OUTDOOR
ON BOARD
BROADCAST TV & YOUTUBE
ANIMATED BANNERS
For a deeper dive into the outdoor campaign, visit here.
