WECU is a credit union in the Pacific Northwest that prefers plain talk, steady values, and helping actual human beings make smart financial decisions. I partnered with the team at McKee Wallwork in Albuquerque, NM, to help clarify the brand voice, shape campaign platforms, and build work that felt grounded rather than grandiose.
The strategy was thoughtful. The collaboration was generous. The writing aimed to sound like a person you’d trust with your money — not someone trying to impress you with it.
ROLE: Freelance Copywriter for McKee Wallwork
