After seeing and admiring the OOH ads I wrote for the Brooklyn Preschool of Science (see the campaign here), another school system reached out to me for a campaign of their own - BASIS Independent Schools. BASIS offers a rigorous world-class education that nurtures intellectual curiosity, fosters critical thinking, and empowers students to reach their full academic and personal potential. Relatively new to the NYC area, BASIS wanted a OOH, social, and digital campaign that would develop for their brand a personality and help educate local parents as to how BASIS is redefining education. They specifically requested high impact “snappy headlines” that broke out into two buckets - General Awareness and Early Learning & Primary Education.
ROLE: Creative Director, Copywriter, Art Director, Strategist
