The Brooklyn Preschool of Science is a place for pint-sized scientists to play, learn, and thrive. Bryan Wilson (see his website here) built the brand himself from the ground up. In the Fall of 2021, he called on me to pen their OOH campaign, rotating digital LinkNYC placements appearing all over Brooklyn. The client was so happy with the work, he chose to move forward with 20 different executions. And then, he came back for 20 more a year later. And 20 more the year after that. For good measure, we threw in some digital executions and some super cute, smart and fun t-shirts for the kids. They loved the work, too, by the way. Never underestimate the taste and discernment of a three year old.
ROLE: Copywriter
