LifeBridge Health is a growing hospital network in the Maryland market. Their CARE BRAVELY campaign, created by StrawberryFrog, created healthy brand awareness, but LifeBridge also wanted credit for its clinical expertise. The client wanted a campaign evolution that incorporated previously successful elements (highlighting caring individuals) while focusing on the network’s clinical bonafides. The design was to be easily identifiable and scaleable for print, OOH, web & social.
ROLE: Freelance Creative Director & Copywriter
