United’s Polaris business class is business class reimagined, from lounge to landing, and by far the most stylish product United has ever brought to market. We wanted imagery that treated the service much more like something in the fashion category, so we collaborated closely with renowned fashion and portrait photographer Norman Jean Roy. Not exactly known for their stylishness, the results were like nothing else United has produced, before or since.
ROLE: Creative Director, Copywriter, Art Director
