The merger of BB&T and SunTrust Banks was finally completed in early 2021 and TRUIST Bank was was born. The new bank’s brand identity leaned heavily into the color purple, so when the client requested an uplifting video they could distribute internally to encourage the employees of both BB&T and SunTrust to come together under the banner of the new bank, there was really no question. We would license Gogol Bordello’s gypsy-punk-rock anthem “Star Wearing Purple” and spend every remaining dime of the client’s budget on the best stock video we could find. Well, there was actually only one dime left, but we worked with it.

ROLE: Freelance Creative Director, Copywriter