ROLE: Creative Director, Copywriter, Art Director.
ROLE: Creative Director.
Airline safety messages used to have the feel of corporate videos, but in the last 8 years, United has increasingly invested in more creative presentations, including Hollywood cross-promotions. They’ve also been updating them frequently, going to all this trouble because passengers are more likely to recall instructions when they are presented in an engaging manner, and airlines have come to realize the videos offer an opportunity to present a brand message to a captive audience.
ROLE: Creative Director, Copywriter, Art Director.
ROLE: Creative Director.
